Steam Sale 2018: all the best games and deals

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Those fine folks at Steam love a sale, and fortunately for us, they come around pretty regularly too, giving you a chance to pick up everything from indie darlings to AAA tentpoles at cheaper prices. Most recently we saw the Steam Summer Sale come and go, but it shouldn't be too long before another one arrives, if you missed out on that occasion. Besides the season sales, there's a continuing selection of weekly sales to pick from too. In this guide we'll keep you up right to date with the best deals and discounts currently available on the platform, and how to get the best out of the sales. These are the best mice you can buy for your PC How to get the best deals in the Steam Sales Whichever way you approach a particular Steam Sale, you're guaranteed to have the chance to pick up some top gaming titles at great prices.  Finding bargains isn't too difficult, but there are a few techniques and tricks that are worth using if you want to get the most out of t...
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Fox's new AI can predict whether you'll watch its movies

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20th Century Fox has developed an AI program that can analyse movie trailers to gauge the likely makeup of its audience.

The deep learning software was developed to help Fox better market its movies to relevant audience demographics, and is apparently largely able to predict audience attendance months before release.

While there’s always a danger of focusing too firmly on aspects of an audience’s background – recent changes to Facebook’s advertising rules being a case in point – Fox’s novel use of AI could also hugely improve the relevance of preview trailers shown in the cinema.

Still learning

The AI’s capabilities are limited, and can currently only analyse content on a visual level – looking at the level of lighting, colors, and the presence of faces or landscapes. 

As the AI improves its understanding of the content of those images, however, we could envisage it becoming a crucial tool to understanding audience demographics and how best to market upcoming film releases to them. 

Fox’s researchers are reportedly also looking to incorporate text features into the software – potentially in the marketing material around a trailer, or even the dialogue uttered in the preview clip.

Image credit: Atlantis Movie Theatre 



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